About

I’m a senior UX and service designer. 10 years designing services and products in regulated industries and complex B2B.

When I’m not at my desk, I have fun running workshops, sharing knowledge, collaborating to achieve certifications and celebrating awards.

Outside of UX I work as a paper-cut illustrator, with editorial and commercial projects. See my work

Cristina at her desk reviewing a service blueprint and research synthesis on screen

What I do

Design

  • Service blueprinting and journey mapping
  • Wireframing and prototyping
  • Information architecture
  • Accessible and inclusive design

Research

  • User research
  • User testing
  • Hypothesis-driven research
  • Workshop facilitation
  • AI-assisted design workflows

Leadership and process

  • UX strategy
  • Design thinking
  • Agile methodology (SAFe 6)
  • Team management
  • Stakeholder management

Experience

I’ve been working for ten years at Design Group Italia, a long‑established Milanese design studio with multidisciplinary teams and international clients.

Clients
Johnson & Johnson, Fresenius Medical Care, Blue Lagoon Iceland, E.ON, Acteon Group, Allied Telesis, Generali, Snam
Education
Politecnico di Milano, TAG Innovation School, DesignSkolen Kolding
Expertise
User research, Scaled Agile SAFe 6, regulated environments

A few things I’ve written

Longer pieces on service design and research, plus a series on designing for healthcare.

In the traveller’s backpack: designing traveller user type cards Designing a Service Canvas Book UX·RX: a series on designing for healthcare