Hi, I’m Cristina, senior researcher and designer.

End-to-end research and design for complex B2B ecosystems

10 years leading user research and design in regulated, multi-stakeholder domains: Healthcare, MedTech, Energy, Hardware and Travel. From field research to high fidelity delivery, making complex ecosystems work for real people.

Currently Johnson & Johnson
Based in Milan, Italy. Open to relocation.
Awarded UX Design Awards 2022 ADI Design Index 2022

Work delivered for

Johnson & Johnson Fresenius Medical Care Blue Lagoon Iceland E.ON Acteon Group Allied Telesis Generali Snam

Selected projects

Complex ecosystems, real people, measurable outcomes.

Kinexus remote therapy management platform shown on a laptop beside a home dialysis cycler

Healthcare and MedTech

Redesigning a remote therapy management platform for home dialysis

Leading cross-project design in Agile environments, navigating client-team dynamics and managing ambiguity within a regulated MedTech environment targeting EMEA and NA markets. Contributing to prioritisation, strategy and user testing while mentoring product designers.

12Countries involved in research
30+Cross-functional stakeholders
Client
Fresenius Medical Care
Role
UX Designer Lead
When
Jan 2023 to Oct 2025
Team
4 designers, 2 workstreams
View case study
Guests bathing in the Blue Lagoon geothermal water beside the in-water bar

Destination and Service Design

Redesigning the guest journey for one of the world’s most iconic wellness destinations

With over 1.3 million annual visitors, Blue Lagoon Iceland spans transportation, accommodation, food and beverage, retail and skincare. Research into customers, employees and business operations elevated the experience across every aspect of the journey: physical, digital, spatial and procedural.

35Processes mapped and analysed
69Improvement concepts identified
Client
Blue Lagoon Iceland
Role
Service Designer (processes stream lead)
When
Oct 2018 to Jun 2019
Team
3 designers, client managers
View case study
Order Management mobile app screens for home dialysis product ordering

Healthcare and MedTech

A digital ecosystem for home dialysis product ordering across EMEA

Crafted design roadmaps and coordinated UX and UI work, managed research initiatives and ran hands-on service and UX design for a collaborative order and delivery ecosystem serving nurses, patients, doctors, customer service, support and sales agents.

70%Reduction in manual actions
85%Reduction in paper-based interactions
UX Design Awards, Product 2022 ADI Design Index, Service Design 2022
Client
Fresenius Medical Care
Role
Senior UX Designer
When
Apr 2020 to Aug 2022
Team
3 designers
View case study
Acteon intraoral scanner and its scanning software interface

MedTech and Hardware

Research-led design for a new intraoral scanner, before market entry

User research with dental professionals informed interface design and device interaction flows within a clinical, regulated setting. Designed the experience for a new intraoral scanner to expand the company’s portfolio, from competitor analysis through to the experience to-be.

5Dentists interviewed and shadowed
3Dental labs shadowed
Client
Acteon Group
Role
Service Designer
When
Nov 2019 to Feb 2020
Team
3 designers, PM, PO, 4 engineers
View case study

How I work

Empathise

Understanding the needs, emotions and behaviours of the people who will use the product, by putting myself in their shoes.

Connect

Connecting the dots across a complex ecosystem to see the whole picture, then designing experiences that also meet the business goals.

Orchestrate

Harmonising touchpoints and interactions so the journey holds together across teams, channels and time.

What colleagues and clients say

One of the most thoughtful and capable design leaders I’ve had the chance to collaborate with. What sets her apart is her ability to see the bigger picture: she actively connects the dots across domains to create more cohesive, unified experiences. She leads her team with intention and care, holding a high bar for both quality and collaboration.

RDDirector Product Owner, Fresenius Medical Care

She became a true inspiration to me. Her dedication to thorough research and clear communication with all stakeholders ensures every project runs smoothly. Working side by side, I learned a lot about systems thinking and navigating complexity from her.

CLProduct Designer, Fresenius Medical Care

An incessant drive to craft deliverables, tools, workshops and co-design experiences that allowed clients to truly understand what service design is about. Her work was always thoroughly thought out and structured, visually impeccable, and fun to engage with.

SBService Design Director, Design Group Italia